(Finance) – Deliveroo launches its new one in Italy today fast delivery service Of genres food. “Deliveroo Hop“operates through food delivery-only stores, delivering over 1,500 products to consumers in just 10 minutes. The service benefits from a deep integration of Deliveroo’s newly developed grocery management technology and the company’s technology assets. , as well as the international experience of Carrefour in large-scale distribution and its selection of products and brands, including the most requested nationally and internationally, and those with the Carrefour brand, such as Carrefour, Carrefour Quality Supply Chain, Terre d’Italia and Carrefour Bio. Deliveroo already has a strong presence in Italy, where it covers over half of the population, and collaborates with tens of thousands of restaurants and grocery stores.
Deliveroo’s fast food delivery will complement the already existing and rapidly growing on-demand service, which already delivers the most popular brands to Italy. TO level global, groceries represented 8% of the GTV (gross transaction value) for Deliveroo in the second half of 2021, through over 11,000 partner stores in 11 markets. This project is another example of the close collaboration between Carrefour Italia and Deliveroo: the two companies are rapidly expanding service and coverage across markets and innovating together, in the interest of customers. In continental Europe Deliveroo and Carrefour already have a strong commercial relationship and collaborate in offering on-demand food from hundreds of stores across Italy, France And Belgium.
The first Deliveroo Hop store opens today in downtown Milan in collaboration with Carrefour: rapid deliveries will reach the Duomo, Navigli, Colonne and Sant’Ambrogio districts. Other stores will open in the coming months in Milan, Rome and other Italian cities. Deliveroo will offer some consumers a € 10 discount on their first order.
Matteo Sarzana, GM of Deliveroo Italia stated: “Deliveroo enters the quick commerce business in Italy. Deliveroo Hop will improve our grocery offering on demand, both for consumers and for our grocery partners. Italy is the first market after the United Kingdom where Deliveroo is developing this innovative service and confirms the Group’s intention to invest in the Italian market. We are pleased to launch the service in Milan with Carrefour and we will rapidly expand to other Italian cities, to meet the growing consumer demand “.
Christophe Rabatel, CEO of Carrefour Italy: “Thanks to the partnership with Deliveroo Hop we can further satisfy the needs and expectations of our customers, allowing home delivery in 10 minutes. This new service, which expands the existing collaboration with Deliveroo in Italy from 2020 in 48 cities, confirms the leadership in the evolution of our services and in offering the best quality and freshness to customers, through a wide selection of products, including local excellences. Innovation and digital services are essential to our strategy, because they allow us to respond to new consumer trends and offer our customers an ever better experience “.