Imane “Pokimane” Anys is huge on Twitch and can look forward to numerous cooperation offers from well-known brands. However, the collaboration with one particular brand turned out to be unpleasant: First she had to constantly re-record the material, then she was asked to delete it completely.
Which streamer is it about? Pokimane was one of the most successful streamers on Twitch for years and was considered the “face” of the streaming platform. 9.3 million people follow her on her Twitch channel, and over 6 million each on TikTok and YouTube.
With this reach, it’s no wonder that brands are offering the influencer lucrative collaborations. However, working with one particular partner turned out to be rather unpleasant, as Pokimane revealed in a conversation with her streaming colleague LilyPichu.
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Pokimane says she had to record the promo material five times
What was the problem with the cooperation? When influencers advertise products, it is quite common for them to send the planned content to the advertising partners in advance. However, according to Pokimane, this particular brand was found to be particularly challenging.
Again and again, they found little things that made them reject the material. For example, if there was a reflection somewhere or the streamer was wearing white because the packaging also contained white.
She had to record the promo material about five times, for “totally irrelevant reasons,” says Pokimane. The streamer adds that she doesn’t like it when someone has an entertaining idea for an ad, but the advertising partners then take out all the fun.
You can find the conversation here from about 14:13.
How did the cooperation end? Not good. As Pokimane further reports, the brand dropped her “literally in the moment” when she had a controversy. She was told: “Delete everything.” In retrospect, all the recordings were apparently not really worth it.
Pokimane does not reveal which brand it was exactly. However, the brand was part of a larger “conglomerate”, which is why it was difficult to bypass it and stop working together altogether.
The streamer already has experience with bad brand deals: She almost fell for clever scammers who wanted to get nude photos
The streamer does not mention which scandal ultimately cost Pokimane the partnership with the brand. However, Pokimane actually has a very clean image without many controversies. This made the cookie scandal last year all the more difficult: “Just say when you’re broke” – streamer wants to sell healthy cookies, reacts to criticism of the price