Dacia is critical of some of the user services that are starting to change in the new era in the automotive industry.
In the automotive world, which is on the verge of a revolution in electrification, new plans by manufacturers to cope with what these dynamics bring draw attention. Electric models’ need for service and maintenance points much less than traditional vehicles, in this context, pushes brands to make new plans with a focus on income. In this scenario, the presentation of some hardware to users with a subscription focus is among the highlights of the last period. It seems that BMW’s inclusion of features such as seat and steering wheel heating in the lists with monthly payments through subscription planning has attracted the attention of some manufacturers as well as vehicle owners. Dacia, which is critically approaching this process based in the UK, gives users a free hot water bag.
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“Subscription service is not a Dacia type approach”
Dacia wants to emphasize its very clear opposition to auto companies that charge subscription fees to access in-car features through the hot water bottle step. The Romanian manufacturer, which is preparing to present bags with its new logo to users visiting its sales points in the UK in the first days of February, will thus underline its new identity. Commenting on this catchy planning, Luke Broad, UK Brand Director; “It’s definitely not our way to ask him to pay extra to activate the equipment he carries on ex-factory. It is up to our users to choose the heated seat. Customers who want it just need to press a button to enjoy this hardware.” statements gave place. Apart from BMW, other automotive manufacturers are also preparing to put forward approaches to offering subscription-based hardware. At this point, we can say that Dacia has put a clear reaction to the industry’s trend in this direction. The process of generating income through the subscription system was also highlighted for the Honda and Sony partnership Afeela brand, which was introduced in the first days of the year.
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