The Jumbo-Visma team, which dominates world cycling with stars like two-time Tour de France winner Jonas Vingegaard and Wout Van Aert, will be called Visma-Lease a Bike from January 1, 2024, the Dutch outfit announced Friday November 24. This name change follows the withdrawal of the main sponsor, the Dutch supermarket chain Jumbo, whose new managers have changed the marketing strategy. Visma has already been present as a jersey sponsor for five years. Lease a Bike, which was already a secondary sponsor this year, is a Belgian company subsidiary of the Pon group which offers companies the rental of fleets of bicycles available to their employees. The company operates notably in Belgium, the Netherlands, Germany and Austria. It is seeking to expand into other European countries and the United States. The Jumbo-Visma is coming off an extraordinary 2023 season during which it won the three grand tours (Giro with the Slovenian Primoz Roglic, Tour de France with the Dane Jonas Vingegaard and Vuelta with the American Sepp Kuss).
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Cycling: Vingegaard’s Jumbo-Visma team will be called Visma-Lease a Bike in 2024
