The Kellogg’s brand makes breakfast cereals such as Froot Loops, Raisin Bran and Frosties. Their CEO, Gary Pilnickhas made sure that both he and the brand ended up in serious trouble.
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Customer criticism of Kellogg’s
In an interview with American CNBC Pilnick comments on food prices and how American citizens should act in tough economic times.
– We have to reach the customers where they are. So we market cereal for dinner. If you think about the cost of cereal in a family compared to what they would otherwise have to pay, it’s more affordable.
Saying that people should eat cereal for dinner to save money is met with harsh criticism. One of the company’s commercials has followers on the social media platform Tiktok voicing strong opinions.
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“At almost 10 dollars a carton? Buy a chicken for seven dollars”.
“This is dystopian”.
“A bowl of sugar for dinner! Seriously”.
“This looks like an SNL sketch. It bothers me so much that it’s a real commercial”.
Photo: Screenshot Tiktok/yourmorningctv
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