It was a few weeks ago that Annika Morina Published a Tiktok video where she called for a buoy of Sweden’s largest food chains during week 12. This in protest of the high food prices.
– Buying bread should not be a luxury. We are good at complaining without acting, but if no one says, nothing will change, Morina has said to UNT About the initiative, which created a great debate.
But while many Swedish consumers have thus chosen to refrain from shopping in stores such as Coop, Hemköp and ICA, an ICA Maxi store has seen an influx of customers a week.
Gp Reports that the parking at Ica Maxi Kungsbacka, on Thursday, was almost completely full and that customers in the store went with packed wagons.
The reason? Well, the store attracted on Thursday with several extra prices under the slogan “Kaboomba”-a campaign they had been planned for a long time, according to the ICA retailer Joacim Lövgren.
– This is something we have about three times a year and it is something that we plan several months in advance. We could not predict that a boycott would happen the same week, he tells GP.
Lövgren continues:
– “Kaboomba” is something that attracts a lot of customers. It is difficult to say how we would have been affected if we had not had a campaign day.