Customers rage against Synsam – feel misled

Customers rage against Synsam feel misled

Several customers have flagged because they feel cheated by optician giant Synsam. The Swedish Consumer Agency has received several reports from customers who feel cheated and misled by Synsam.

They believe that the information they received about their subscription agreements had insufficient information, reports the Siren news agency.

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The customers feel misled by Synsam

What the customers must have known is unclear with the information in the subscription agreements, if you as a customer only rent the glasses. The customers have therefore not understood that you extend your bonding time if you change pairs of glasses.

How much it costs to actually buy out a pair of glasses after the end of the rental period, many also feel it must have been unclear.

The Swedish Consumer Agency believes that the agreement seems to include an annual change of glasses, without extending the binding period. But that is not the case.

Photo: Terje Pedersen/TTKonsumentverket’s appeal to the optician giant

The Swedish Consumer Agency is now waiting for a statement from Synsam about how all information from the sellers will be clarified. They have until 31 May 2024 to notify the authority of this.

Jenny Fridh, communications manager, responds to the criticism in a comment to TV4 Nyheterna. She believes that it is already clear in the agreements how the extension of the subscription works.

“We work continuously to improve our service and try to be as clear as possible about the subscription throughout the entire process, both in store, on the website and via follow-up emails. Unfortunately, misunderstandings occasionally arise and we always want to resolve it directly with the customer. From our side, it is of course a failure when a customer turns to a consumer organization with a complaint. We take it seriously and follow up and work on continuous improvements,” she writes in another email TV4 News.

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