In the early 1980s, the bread began to “well baked” to be produced and sold by Pågen. Since then, the bread has made a success in Swedish homes, but despite being able to stay in Marbutics for 40 years, interest in the bread has now cooled down.
Don’t miss: Is it pronounced giffs or fiscels? Here’s the Pope’s response
Pågen removed the bread “good baked”
At least it means Pågen.
In week 7, the company removed “well baked” from its range.
– The bread has ceased to be manufactured as the demand for the bread is no longer so great in our consumers. When we decide to take out a bread from the range, it is due to low sales volumes, have Caroline Geijerpress officer at Pågen, said in an interview with News24.
Read more: Pågen’s classics stop selling – after 40 years
“We ask you”
However, testimonies from social media talk about anything but a reduced interest.
In the Facebook group “We who want to have back Pågens good baked” Has dissatisfied customers gathered and requests to get their bread back. Some members recommend breads of other brands similar to “good baked”, but most people do not seem to settle for similar products.
The group describes itself the following: “The bread has been around for as long as we can remember. The Pågen. We ask you. Start the production again!”.
Don’t miss: Have you kept the bread wrong all your life? Here’s the usual miss
Customers are raging – the future of bread is unclear
Several members have contacted Pågen about the reason why the bread was removed from the range but receives the same answer: that demand was too low.
Name gatherings have also been shared in the group and calls for boycotts by Pågen until the bread comes back.
In a previous interview with News24, Geijer at Pågen said that they have appreciated the customers’ previous commitment.
– We are extremely happy and grateful for consumers’ appreciation of “good baked”. It is a bread that has been in the range for a long time and we understand the missing consumer, she said.
It does not still seem that the bread “good baked” will come back in the store shelves.
Read more: Have you kept the bread wrong all your life? Here’s the usual miss
Don’t miss: Latest news – take part in what is happening right now