For many Swedes, a couple of bags of chips are a must-buy for the perfect weekend. Others might have a bag of chips and dip for dinner on a weeknight when you just don’t feel like cooking.
READ MORE: Estrella releases chips – with an 18-year-old limit
Today, there is a large number of flavors to choose from on the chip shelf, as well as a number of different brands that sell the chips. One of our absolute biggest chip giants is Estrella.
Every now and then, Estrella chooses to come up with new flavors that always meet with praise.
The news of the West Coast Chips with truffle flavor was met with a standing ovation and customers couldn’t get enough of the taste. The whole thing led to the variety ending many businesses.
And the taste – unfortunately it will not return.
READ MORE: Strong reactions to Estrella’s new chip flavor: “Cardboard”
– Yes, that’s right, our West Coast Chips Truffle & Sea Salt have become a real sales success. However, we cannot say that there is a shortage of the product because it is a Limited Edition which means that we only produce a predetermined, smaller volume of the product, answered Christopher Westerbergpress manager at Estrella.
– However, the interest has been enormous and the product has sold out much faster than we expected. So a clear sales success. Of course great fun!
But now it’s once again time for new flavors to be released – and this time it’s cheese themed.
With this, one more thing will also happen – and that is that the company temporarily changes its name.
Estrella is changing its name – this is the name of the company now
With the launch of four new cheese snacks, the company chooses to change its name to “Ostrella”. It was all announced on Monday.
READ MORE: Estrella’s popular chips out of stock – never coming back
“From today, the long-standing snack company Estrella will become Ostrella instead. The name change is part of a larger communication effort for the new line Ostsnacks that will be launched soon. The decision has been taken by the 19-year-old Johanna Hellqvist as the company’s new assistant CEO,” the company says in a press release.
The new cheese snacks will be launched in a number of different media during the autumn with Ostrella as sender
“When you think of Estrella, most people think of ‘Chips’. With the name change, our hope is that in the future people will also think “Cheese”, comments Therese ArvidsjöSenior Brand Manager at Estrella.
Even though the name is a bit catchy and fun, not all customers were happy about it all, which you could see on the company’s Instagram.
READ MORE: The question everyone is asking – what exactly is the difference between OLW and Estrella?
Some of the comments on Estrella’s page. Image source: estrellasverige/Instagram
Regardless of what you think of the name, the new cheese products land in stores in week 33. In other words, in mid-August.