CUPRA, an inspiring, new generation brand that challenges the tradition, announced its future goals at The Electric Impulse event organized in Istanbul. told.
The statement made by the company on this subject included the following: “CUPRA, which started its journey in 2018 with the aim of rediscovering contemporary sportsmanship and has continued its activities in Turkey since 2021, has achieved significant success in a short time. CUPRA, which is one of the fastest growing automobile brands in Europe and received the fastest growing brand award in Turkey in 2022, conveyed its future plans at an event held in Istanbul. CUPRA attended the night with names such as SEAT and CUPRA CEO Wayne Griffiths, Doğuş Otomotiv Chairman of the Executive Board and Board of Directors Ali Bilaloğlu, SEAT Turkey and CUPRA Turkey General Manager Anıl Gürsoy, CUPRA COO Sven Schuwirth and International Sales Director Erdem Kızıldere. CUPRA Born and CUPRA Tavascan, two of the models that the brand will offer in the coming period, were introduced. Stating that he was very happy to be at the “CUPRA Electric Impulse” event organized to celebrate the success of the CUPRA brand in Turkey, CEO Wayne Griffiths said, “Today, we are introducing our new heroes who will carry Turkey to a new age of electricity.” said.
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Stating that they wanted to challenge the status quo and do something that no one had tried before in the Volkswagen Group with the new brand that emerged from Barcelona in 2018 to inspire the world, Griffiths said: “It is not a premium or prestigious brand, it is not a brand based on heritage and tradition, it is Instead, we created a new brand for the new generation of car lovers. Since its launch in 2018, the brand has exceeded all expectations and become one of the biggest success stories of a new brand in recent automotive history. “We have sold more than 500 thousand vehicles in approximately 6 years and CUPRA has become one of the fastest growing automobile brands in Europe.” he said. Stating that they increased their global brand sales by more than 50 percent and sold 230 thousand 700 vehicles in 2023, Griffiths said, “Our market share in Europe increased from 1.24 to 1.59. “We delivered 10 thousand units in Turkey and reached a market share of 1 percent.” said.
Stating that the models had a great impact on this success, Griffiths said, “CUPRA Ateca was the first model of the brand. He was followed by CUPRA Leon, the king of Leons. CUPRA Formentor is our first 100 percent CUPRA DNA model. Since its launch, more than 276 thousand vehicles have been delivered worldwide. Our first 100 percent electric car, CUPRA Born, which you will meet today, is a model that shows that electrification and performance are in perfect harmony and that electric cars can be fun and sexy instead of functional and boring. We will continue to prove this with the launch of three new heroes for a new era. CUPRA Tavascan, Terramar and Raval.” said.
Stating that CUPRA has opened 8 CUPRA City Garages around the world, in Mexico City, Munich, Milan, Lisbon, Rotterdam, Sydney, Berlin and Paris, with the passion of CUPRA to become a global brand, Wayne Griffiths said: “These have taken CUPRA beyond the automotive industry and brought the brand to the world perfectly showcases its most iconic cultural spots. And this year, we are looking forward to new openings in Madrid, Manchester, Vienna and Istanbul.” he said.
Stating that they are working for the brand to be among the top 100 global brands by 2030, Wayne Griffiths said, “We are working hard to achieve this goal. And Turkey will play an important role in helping us achieve these ambitious milestones.” said.
Speaking at the meeting, Erdem Kızıldere said, “I am happy to see that I was right in my insistence on Turkey’s potential. I am confident that we have reciprocated this trust with our performance exceeding expectations. Turkey makes a significant contribution to CUPRA’s brand development. According to last year’s results, Turkey became the brand’s 6th largest market globally. In other words, Doğuş Otomotiv is the brand’s largest distributor after the top 5 sales European markets.
Turkey became one of the reference markets for the successful implementation of the CUPRA Strategy and made CUPRA one of the fastest growing brands. Currently, our brand can be experienced in 24 CUPRA Garages throughout Türkiye. We plan to increase this number to 30 by the end of the year. After receiving Turkey’s “Fastest Growing Brand Award” in 2022, our goal was to sell 10 thousand units in the short term after this success. Today, I am delighted to see that we have reached this milestone by tripling our sales compared to 2022. Starting 2024 with these positive results and expanding our product range in Turkey further increases our motivation.” said.
Later at the event, the models that the CUPRA brand will offer for sale in Turkey in the coming period, Tavascan and Born, were introduced by the COO of the brand, Sven Schuwirth. Providing information about the models, Sven said: “Tavascan will be available in two different versions; Endurance: 210kW (286PS) and VZ: 250kW (340PS). The Tavascan VZ is a dual-motor four-wheel drive with 210kW at the rear and 80kW at the front. Tavascan VZ can accelerate from 0 to 100 km/h in just 5.6 seconds. Thanks to its 77kWh net battery capacity, it offers a range of up to 550km.
It can be charged from 10 percent to 80 percent in just half an hour. The other model that will hit Turkey’s roads in 2024 is CUPRA Born: With its range of approximately 540 kilometers and large volume, it is an ideal car for daily use in and outside the city. Electrification proves that performance and sustainability are a perfect match. Born combines passion for design with environmental responsibility as it is produced using sustainable materials. In the first stage, we will present Born with the e-Boost version with 170kW engine power. “This option accelerates from zero to 100 km/h in just 6.6 seconds. The 150 kW engine powerful version will also be released to the market later.”
The brand, which continues to make a splash and be talked about by organizing different organizations that break the mold in many new areas, from sports to music, from e-Sports to brand collaborations, in all the countries where it operates around the world, proved this at the night held in Istanbul.
The night of the brand in Istanbul, which continues its mission of inspiring the world from Barcelona, not only with its models but also with its events that reflect 100 percent CUPRA DNA, constituted a different stage of the famous Primavera Sound festival. “The night called ‘The Electric Impulse’ in Istanbul by CUPRA, in cooperation with Primavera Sound, one of Europe’s leading festivals, witnessed the performances of the prominent DJs of this festival.”