Sharing the sales figures of 2022, Cupra made a serious leap within itself despite the crisis processes.
In the automotive industry, where balances have changed in recent years, the cards have been redistributed. While users were introduced to new experiences with Chinese manufacturers entering the European market, new brands were revealed in some of the badges known in the market, with the step of transformation on their own. The Volkswagen Group representative of this strategy, which we saw on the Volvo front through Polestar, was Cupra, which left Seat and evolved into a new brand. Cupra, which has been producing products through its own formation since 2018, has presented its first original model to the market with Formentor, which it launched in 2020. In this context, the new formation, which continues to work on Tavascan for the upcoming period, will attract attention with its sales success in 2022. succeeded.
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More than 90 percent increase in Cupra sales
In 2022 sales, where many brands including Seat in the group fell, the sales of the Cupra front increased by 92.7 percent. Parallel to this increase, the brand, which reported sales of 152,900 units last year, was recorded as 79,300 units in 2021. The fact that Seat, from which it left, fell by 40.5 percent is undoubtedly among the highlights in this table.
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Germany is one of the regions where Cupra has the highest sales figures. The brand, which sold 58,400 units in the region, managed to increase its sales by almost 90 percent here as well. The UK, which ranks second, sells 14,400 units, Spain, which ranks third, 13,600 units, and Italy, which ranks fourth, sells 11,300 units. The new formation has been meeting with users in the Turkish market since 2021.