CSA Art and Culture Observatory: “Italians ask businesses for greater support for the sector”

82% of Italians attribute great value to culture and 85% believe that it should be among the priorities of companies but, for 71%, they do not sufficiently support the sector. This is what emerges fromCSA Art and Culture Observatory presented at Mudec – Museum of Cultures in Milan on the occasion of the launch of the consultancy offer of Havas Art and Culture, a new communications and marketing hub.

From the study emerges the role of companies as an ally in the promotion, support and diffusion of culture through constructive dialogue, financial support and shared projects. A request that comes from 87% of Italians, who ask for greater financial support from companies, rewarding those that are socially engaged (90%) both in the purchase of products and as a workplace.

Havas Art and Culture – explains a note – it aims to bring the relationship between culture and business to a higher level than simple patronage or sponsorship. “As communicators we must increasingly exercise a strategic role by supporting companies in carrying out virtuous and valuable initiatives and in helping companies understand the benefit of commitment to art and culture on people – he comments Caterina Tonini, CEO of Havas Creative Network –. The offer of Havas Arte e Cultura constitutes a unique model, tailor-made on the individual needs of the company or organization to support its projects in the artistic and cultural field through a team of professionals capable of analyzing the competitive scenario and provide targeted and result-oriented projects amplified by ad hoc communication strategies”.