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In institutes, in thalassotherapy, or with health professionals, cryotherapy allows the muscles or the skin to take advantage of the many benefits of cold. An ancestral method that has experienced unprecedented enthusiasm since the health crisis. Brands are therefore now relying on mobile solutions, more accessible, intended to learn about this therapy at home.
Why spend hundreds of euros on creams of all kinds when a simple ice cube can alone overcome your wrinkles? There are countless techniques using the benefits of cold that have gone viral on social networks, TikTok in the lead, testifying to a real enthusiasm for cryotherapy – cold therapy. Skin-icing, frozen cucumber, or frozen beauty blender, are among the homemade methods fashioned by Internet users to get rid of wrinkles, dull complexion, and imperfections, accumulating today tens of millions of views on the Chinese social network.
A craze that began in the midst of a pandemic, demonstrating the public’s interest in more natural methods, which has only grown in recent months. Cryotherapy and cryolipolysis, which consists of melting certain localized fatty deposits with cold, are also experiencing growing interest, as plastic surgeon Dr Thierry Van Hemelryck explained last year. Initially centered around physical recovery, these treatments eventually found their way into beauty, body contouring, and even hair beauty.
The many virtues of cold
We have all heard at one time or another that it is beneficial for our health to end our shower with a jet of cold water, or to take a sea bath in the middle of winter, or even to pass an ice cube over an area. sore or inflamed… The cold would have multiple benefits, to the point that models and celebrities have long extolled its merits, slathering an ice cube on their face at the approach of important events.
The cold improves blood circulation and microcirculation, acting on health as well as on the skin, reduces all kinds of pain, tightens pores, thus fighting against imperfections, promotes firmness and radiance of the skin, and would even help to burn calories, and relax, and that’s without counting on its decongestant properties which would limit the formation of wrinkles, and reduce dark circles and puffiness. It was enough for cosmetic brands to take a close interest in its many virtues, and concoct new tools to enjoy it at home and at a lower cost.
Accessible from its bathroom
The year 2022 began with the phenomenon of “Ice Globes”, these two globes filled with water to place in the fridge or freezer and then apply to the skin to soothe it, and reduce inflammation and dark circles. Tools that have aroused the interest of the public, with peaks in searches on numerous platforms, including Google Trends, and have given rise to new beauty essentials that draw on the virtues of the cold to attract an ever-wider target.
Marks Charlotte Tilbury and Dr.Jart have both bet on cryotherapy to offer masks of a new kind. The first with the “Cryo Recovery Mask” to give the skin a smooth and firm appearance. The second with the “Cryo Rubber” who “lowers skin temperature to increase blood flow and absorption of active ingredients” for a radiant complexion. more classic, Lancome offers for its part the “Rose Sorbet Cryo-Mask”a refreshing mask formulated to reduce the appearance of pores and smooth skin texture.
On his side, Sothys Paris also trusts the benefits of cryotherapy with her “Roll-on Cryo Anti-Puffiness” recommended to fight the signs of fatigue, while the French brand Akane offers a whole “Kit Ice Therapy” with in particular a radiance care lotion and a sorbet stick – in the shape of an ice cube – to combine active ingredients and cold effects and enjoy more benefits. Note that the slimming segment is not to be outdone since the brands also now offer cold effect gels and creams for “boost the elimination of fat”like Cellublue which offers a whole range directly inspired by cryotherapy.