And so Lieuwens opted for a proven recipe: a free poster. “I was looking for an image that I feel good about, a slogan that I support. It had to be a new image, all those old images from the 70s and 80s no longer fit today. The message” Peace’ may sound easy, but it is the most difficult goal. We have had to work hard in our country to maintain that for 78 years. The dialogue must continue, we must continue to talk as a society.”