Corn, oats, rye: when cereals invite themselves into our beauty products

Corn oats rye when cereals invite themselves into our beauty

  • News
  • Posted on 05/25/2022 at 1:15 p.m.,


    Reading 3 mins.

    Corn, oats, sesame, barley, bran, wheat, or even rye gradually invest our bathroom to overcome wrinkles, redness, and irritation, as well as to help the skin sensitive and dehydrated.

    The pandemic has helped to restore the image of many natural ingredients in cosmetics, with a view to putting an end – once and for all – to the extended formulas of many products. As a result, it is grandmother’s recipes that are now unanimous on social networks, surfing the Do It Yourself (DIY) wave, with an emphasis on accessible and safe plants, seeds, and other nectars. for the skin and for the planet. Nettle, aloe vera, or even tea are among the essentials that have been brought up to date in recent months, as are broccoli, onions, and even mustard, which are much more unusual. And if we bet from the beginning of the year on rice and flax as the essentials of 2022, it is finally all the cereals – or almost – which are today preparing to make their entry into our bath.

    The benefits of cereals on the skin

    If we know the health benefits of cereals, very rich in fiber and minerals, their benefits for the skin remain a mystery for many. In this regard, generalities are to be avoided because corn does not have the same properties as rice, oats, or rye, thus benefiting each type of skin and each need. Among the best known are the moisturizing and anti-aging properties of wheat, the purifying, soothing and regenerating action of oats, the nourishing power of sesame, or the multiple properties of rice which combines all of these benefits.

    More and more cosmetics brands are harnessing the powers of cereals, gradually incorporating them into their formulas. Some have even made it their DNA. This is the case of La Belle Meuniere, which claims to be the first line of cosmetic care with cereals from French organic farming. From mask to exfoliation through moisturizer, radiance serum, or make-up remover oil, the brand offers everything you need for a complete routine with the possibility, for some products, of making them yourself in DIY mode. All guaranteed natural, vegan, made in France, and 100% transparent.

    Brands switching to grain-based products

    As we have seen, it is now possible to create an integral beauty routine from cereals, with a range of products ranging from vegetable oil to shampoo, or even even more specific treatments such as eye contours. . Specialist in natural ingredients, Aroma-Zone is a real gold mine in this field with vegetable oils of rice bran, oats, sesame, or even wheat germ. Enough to meet the many needs of the skin, in combination or not with other ingredients.

    Other brands choose to offer cosmetics in which the powers of cereals are boosted by other ingredients. This is the case of Centifolia and its Sublime Jeunesse eye contour, which combines extracts of buckwheat oil and green micro-algae to reduce dark circles and puffiness while improving skin tone, or Soothing Shampoo from Nature Bodysuit formulated with oat milk, barley water and sage infusion to cleanse and soothe scalps.

    The same is true for more mainstream brands that are making cereals a new must-have. At the house of The Body Shopwe find in particular the Instant Soothing Almond and Oat Milk mask to exfoliate the most sensitive skin, while Qiriness offers the Wrap Exfolys with rice to unclog and tighten pores. A proliferation of cosmetics of all kinds that testifies to a certain enthusiasm for the hitherto unsuspected powers of cereals for the skin – and you risk asking for more.

    dts5