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A wind of freshness and romance is blowing on social networks. We thought the users were obsessed with the gothic chic aesthetic of the “Wednesday” series, but here they are already turned towards beauty enhancements marked by a certain springtime sweetness. And in this little game, it is the ‘coquette makeup’ that stands out with already several million followers on TikTok.
Pink, pink, and more pink. We thought we were done with the flagship color of the ‘Barbiecore’ aesthetic, but social media users seem to be asking for more. With one exception, this time it’s not a flashy shade, but a soft, pastel pink, tinged with romance. The ‘coquette makeup’, the new trend that is driving the counters crazy on TikTok, floods the canvas with roses, pearls, knots, and mother-of-pearl, between innocence and coquetry. Couldn’t be more girly!
Over 10 billion views
The trends follow one another without looking alike on the Chinese social network. After the ‘shower makeup’, the ‘revenge makeup’, or even the chic gothic makeup associated with the heroine of the “Wednesday” series, place a good dose of nostalgia and romanticism with the ‘coquette makeup’. A beauty treatment that caused a sensation on the Chinese social network with no less than 7.7 billion views for the hashtag #coquette, 1.6 billion for #coquetteaesthetic, more than 300 million for #coquettecore and more than 120 million for # coquettishmakeup. A real surge that testifies to a certain enthusiasm for this aesthetic placed under the sign of romanticism and softness.
But through this trend, it is also hyper-femininity – assumed – that is celebrated, with knots, pearls, lace, butterfly patterns, flowers, and other details, each one more kitsch than the other. Without forgetting pink, the star color of this slightly nostalgic beauty inspiration that pays homage to 19th century romanticism. Something that is mainly reflected in retro objects and packaging, from old mirrors to gilding and ribbon-like headbands in the hair. A kind of mix between Daphne Bridgerton and Blair Waldorf.
Blush and eyeliner, essential
On TikTok, the beauty enhancements associated with the ‘coquette makeup’ trend vary considerably from one user to another, but it is clear that blush, the flagship beauty product of the year 2022, is once again under the spotlight. spotlight. After having worked on the complexion as everyone would do for a classic beauty treatment, apply a pink blush – stick or powder – on the cheekbones, then embellish everything with a pearly powder. A luminous touch that we must find on the eyelids, punctuated with a line of black eyeliner for a doe look. For the mouth, swap matte lipstick for a pink or transparent gloss that will bring that dose of softness and romanticism that characterizes ‘coquette makeup’.
Already prized by millions of people around the world, this beauty inspiration should gain even more momentum in the coming weeks, as spring approaches, and will be available in many other areas including fashion, with a enthusiasm for lace, ribbons, and other knots. Romanticism seems to be emulated more widely in fashion, as we have recently seen with the ‘Rom-Com Core’, the aesthetic that brings back the romantic comedies of the 2000s.