Coop is changing the herring cans – just days before Easter

Coop is changing the herring cans – just days before

On February 1, Coop changed the bonus system that their members can take part in. Several discounts were redesigned and new conditions created new conditions for when and how members can claim discounts.

Coop is changing its entire bonus system – on the sly

Now another change is taking place, this time in the assortment. Five days before Good Friday, the food chain goes out of its way to change the cans of herring.

And it is more specifically two types of herring that are affected by the new change.

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Coop is changing the herring packaging. Photo: Magnus Hjalmarson Neideman/SvD/TT.Coop changes the herring packaging days before Easter

News24 have been in contact with Marcus Björlingpress secretary at Coop.

– The novelties we are now launching are Coop Citronsill and Coop Wasabisill. The lemon herring weighs 260 grams and the latter 240 grams, Björling tells Nyheter24.

Coop Lemon Herring and Coop Wasabi Herring. Press photo from Coop.

Regarding the prices of the herring, Björling believes that not much will change.

– The novelties are priced in line with the rest of the range. They currently cost around SEK 20.95 at Stora Coop.

According to Coop’s website, a can of pickled herring of 250 grams costs around SEK 24.95 in Stockholm.

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Pickled herring. Photo: Janerik Henriksson/TT. The new herring packaging – this applies

What changes is how the herring is packaged. The new packaging will be made of plastic, more precisely recycled plastic and not glass as before.

According to Coop, all herring sold at Coop will begin to be sold in plastic cans.

Will the plastic packaging affect the taste of the herring?

– There is no effect on taste when the packaging is changed. Denmark and Finland have had herring in plastic cans for several years now, and Coop’s customers in these countries are very satisfied with the taste, says Marcus Björling to Nyheter24.

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