(Finance) – A wonderful Christmas week, not only for the abundant snow that fell, but also for the purchases, which exceeded expectations: from Friday the 20th to today, around 9 billion have been spent on food products, gifts and travel of euros. A leap which, however, does not completely compensate for the slow sales trend in the first part of December. That’s what I estimate Confessors on the basis of a survey conducted on its members to draw an initial summary of the sales trend for the holidays.
The final acceleration of purchases However, it has seen neighborhood businesses decisively win the battle with online for the latest gifts, with 78% of associated businesses reporting sales recovering compared to the previous week.
Between the gifts of the last minute, protagonists products and accessories of clothingleading both the general ranking and that of last minute purchases. Instead they rise to second place gastronomic productsfollowed by toys and then books And wine shop products: there were many Italians who gave a bottle under the tree, with a record of bubbles made in Italy.
Food purchases, however, were mainly driven by domestic dinners and lunches: over 80% of Italians spent 24 and 25 December at their own or relatives’ homes. On the table, traditional products have been confirmed, especially among desserts, where panettone – increasingly artisanal and less industrial – has decisively beaten pandoro. For the rest, fish-based dishes were the protagonists of the Christmas Eve dinners, while for the Christmas lunches there was a prevalence of products from the mountains above the sea.
“Now the hope of the companies – he explains Confessors – is that the acceleration in consumption lasts until New Year’s Eve: a good sales performance in the days immediately preceding Christmas, in fact, often signals a New Year’s Eve characterized by the best results. And, according to the expectations of retailers in the fashion sector, the start of the sales could mark a decisive affirmation of the sales made at local businesses”.