And 100! One hundred EDF Pulse & You campaigns conducted in five years. For the occasion, the co-innovation platform revives the subject of the first project, ” What would be the most useful connected object in your home? », to understand what has changed – or not – about this theme over this ultimately quite long period in the world of new technologies. One hundred awards are up for grabs in addition to being able to share your ideas, discover and give your opinion on the solutions of tomorrow.
The R2D2 myth
Even if it is obviously still too early to draw an assessment of this campaign, which takes place until March 21, 2022, ” we have intuitions but we are impatient to see if they are confirmed because each time we are surprised by the collective creativity says Gaël Le Boulch, in charge of Open Innovation for Private Customers for EDF. In 2016, “ everything seemed to be able to be connected according to the R2D2 myth, a robot that speaks, interacts and is present in all the moments of our daily lives “. A myth that seems somewhat dulled after a few campaigns, technological advances and ” some disenchantments about the abilities of these items and their necessity at all times “.
Key objects and specific services
Another development noted, where five years ago everything had to be connected, the trend now leans more in favor of a few key objects associated with different functions of the house: the refrigerator in the kitchen, the television for the living room, and even the smart mirror in the bathroom as indeed there were many examples at the last CES (Consumer Electronics Show) in Las Vegas. ” This makes it possible to centralize uses on objects that offer larger interaction surfaces than on a smartphone. “, explains Gaël Le Boulch. Furthermore, ” the will seems to go in favor of an object that responds to specific services, the opening of the oven by voice when you bring a hot dish for example, rather than a plethoric offer or eccentric functions, as if we were proposing to order an Uber with your toothbrush “.
10,000 committed, creative and benevolent pulsators
There is no shortage of topics on this topic, and moreover already close to 500 contributions were posted on the campaign website, “ in just two weeks, when at the beginning we did not manage to collect more than 700 after three months », enthuses Gaël Le Boulch. This 100and campaign is indeed an opportunity, in addition to focusing on the evolution of connected objects, to look back on these five years of EDF Pulse & You. The platform now has 10,000 attendees of which Gaël Le Boulch marvels at ” commitment, creativity and benevolence “. ” In 2016, we were heading a bit towards the unknown and it is thanks to all the communities that have been built around the platform that we are fully convinced of the interest of co-innovationwhether at the level of the co-ideation of a product or service, its co-development or its co-beta test of use “, he says.
Cover the entire “crowd” chain
In five years, EDF Pulse & You has also grown up with its participants on ” the entire crowd chain “. The platform has indeed been offering since the summer of 2021 “ From the idea to the euro “, the gate EDF Pulse & You Participative Investmentto allow everyone to participate in addition to their ideas in the co-financing of energy projects near their homes, to meet the challenge of the fight against CO2. The objective is to publicize the projects and their challenges, to redistribute part of the value created and to allow the territories to benefit from the economic spin-offs. According to Gaël Le Boulch, “ Crowdfunding is thus a civic and innovative solution to provide an additional source of funding but also to directly involve citizens in projects.energies renewables and to allow them to benefit from the financial benefits “.
Article produced in partnership with the EDF Pulse teams.
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