Connected beauty salons: beauty version 2022

As our environment evolves and we become aware of its fragility, our lifestyles, too, are changing to incorporate new aspirations. If we choose to optimize our energy consumption, to favor short production circuits and to opt for organic food, it is also because the world is changing and offers us the possibility of doing so. It’s the same with beauty. More and more institutes are therefore willing to participate in this dynamic and to adopt an operation in line with our expectations.

Connected beauty: a step forward for institutes

If we always feel more concerned by the world around us, it is also because we live in the midst of a connected… and instantaneous era! Thanks to new digital technologies, our access to information and communication has never been so efficient. The beauty sector thus welcomes this innovative way of interacting with its customers with open arms. Online appointment booking, as offered by the platform Planity, is an excellent example.

Instead of having to interrupt our hectic lives to call the beauty institute, an app on our smartphone allows us to book all our wellness appointments with a few taps of the fingers. No need to try, often in vain, to find a convenient time to call. Instead, you make an appointment in seconds during your lunch break or quietly in the evening, from your sofa.

A real invitation to take our time and spare ourselves, making an appointment online is more practical, more fun and modern.

Practices and products that meet our expectations as closely as possible

The institutes are also within our reach by offering care that respects our health and that of the environment. Exit, synthetic fragrances and chemicals which, if effective, can have questionable long-term effects, causing allergies and poison rivers and oceans. Beauty professionals enthusiastically adopt organic, natural and zero waste.

Natural clays, plant powders, vegetable oils, essential oils … the 2022 version institutes call for ultra-high quality care, but without the slightest artifice. Rather than applying products based on silicone and petrochemical derivatives, we prefer to pamper our skin with a lot of algae, fruits and vegetables! This real homecoming is part of a desire to reconnect us to the natural world and take care of it while letting it take care of us.

An inclusiveness we badly needed

The treatments offered by beauty institutes are also more inclusive, suitable for different skin types and hair natures. Instead of encouraging us to fight the orange peel and accumulate slimming treatments, beauty professionals, too, invite us to cultivate and celebrate what makes us unique. The idea is no longer to hide or transform our “flaws”, but to sublimate our strengths to better accept ourselves. An approach that is in the same vein of respect, both for ourselves and what surrounds us, for a refreshing perspective that we badly need.

You will understand, the world of beauty is also in full evolution, redefining principles that it has maintained for many years. Digital technologies give us the keys to open ourselves to ever more awareness, connection, but also comfort and practicality. And you, have you adopted beauty version XXI^e century?