(Finance) – “We worked with Chiara in Italy in 2023, also for some filming held last December. We do not currently plan to use this content“. This is the position of Coca Cola regarding what was reported by Repubblica on the stop to the advertising spot with Chiara Ferragni. The well-known drink had chosen the digital entrepreneur last December to shoot an advertising spot that should have been released at the end of January, taking advantage of the start of Sanremo scheduled for February 6th.
Still no official communication neither from the multinational nor from the famous influencer. In recent days, gAnother sponsor had already backed out, the Safilo companyspecialized in made in Italy eyewear, which in a note had declared that the decision had been taken “following a violation of contractual commitments undertaken by the owner of the brand”.