(Finance) – The craftsmanship in Italy it is one of most valuable cultural heritagesas highlighted by a survey by Censis for Confartigianato, a real value identity of our territory, threatened by the arrival of artificial intelligence, automation and the speed of consumption. One is needed profound reaffirmation of the intrinsic value of artisan professionsof ancient crafts, reconnecting them to their historical and cultural roots, and at the same time ferrying them towards the third millennium.
A fundamental role in this sense is played by CNA, whose history begins way back on 9 December 1946, a crucial date for the Italian economic and productive fabric. The National Confederation of Crafts and Small and Medium Enterprises was founded with the aim of representing and protecting the interests of micro, small and medium-sized enterprises, as well as crafts and self-employment and immediately laid the foundations for a organization aimed at supporting e promote the business world in Italy.
Thanks to a fruitful collaboration between the various stakeholders, the June 21st will be inaugurated in Viterbo on first hub of artistic craftsmanship in Lazio: it’s about a absolute novelty in Lazio, as it combines tourism and art, and aims to perpetually highlight the precious manual treasures of the area.
Thanks to the financial contribution of the Lazio Region intended for Business Networks between Economic Activities (DGR n.68/2022), Lazio Artigiana inaugurated the first hub of artistic craftsmanship in the region with the aim of expand the visibility of artisan workshops throughout the territory regional. This space combines the permanent exhibition with the sale of artisanal products: finely bound books, elegant ceramics, original carpentry objects restored with skill, leather products, plant jewels and glass works. In the spaces acquired by the CNA in Piazza delle Erbe, the participating artisans will exhibit their artefacts and they will offer practical demonstrations, workshops and training courses. These events aim to involve visitors in local history and culture, creating an innovative dialogue between experiential tourism and valorisation of excellence artisanal products from Tuscia and the Lazio coast.
Since its inception, the CNA has experienced significant growth, reaching approximately 670,000 members, becoming one of the largest representative organizations in the sector in Italy. CNA is present in a widespread manner throughout the national territory and guarantees a constant support for businesses, offering services ranging from tax and legal consultancy, to professional training and access to financing and incentives. It also has an office in Brussels, demonstrating its commitment to representing the interests of Italian companies at a European level and facilitating the access of Italian SMEs to funds and opportunities offered by the European Union.
June 23, 2012 marks another important moment in the history of the CNA, with the merger of the CNA Provincial Association of Viterbo and the CNA Association of Civitavecchia, giving life to the CNA Association of Viterbo and Civitavecchia. This new entity has been operating for more than 10 years on a territory of half a million inhabitants, which includes municipalities such as Allumiere, Anguillara, Bracciano, Canale Monterano, Cerveteri, Ladispoli, Manziana, Santa Marinella, Tolfa and Trevignano Romano. The CNA of Viterbo and Civitavecchia carries out a crucial and targeted action in the representation of local businesses in important bodies such as Unioncamere Lazio and the Rieti-Viterbo Chamber of Commerce. His active participation in the Regional Crafts Commission, INPS Commissions and LAGs (Local Action Groups), as well as in Boards of directors of bilateral bodieshighlights its constant commitment to supporting the economic development of the area.
The artisans of the area can undoubtedly count on the support and presence of the CNA Viterbo – Civitavecchia, chaired by Alessio Gismondiwhich recently brought together multiple artisan realities in a supply chain network to promote local excellence by offering immersive, original and high-profile tourist experiences.
5 craft weekends, 9 appointments with guided tours and 4 visits to the workshop in the province of Viterbo are, for example, a tangible sign of what has been done and how much more can be done to protect the creativity, creativity and uniqueness of the workers who only in Viterbo contribute to the 14% of local income.