During 2023, SVT will stop framing the selection for young children in the broadcast. That because the number of viewers has decreased.
“Our children’s audience is the fastest adopter of our digital platforms. But it’s been a long time since we reached half a million viewers per night when we broadcast Bolibompa,” says Anna Alandh, program director of SVT Barn, in a blog posts.
She believes that the Bolibompadraken is sacred and something that SVT still wants to manage, but at the same time states that SVT must dismantle production methods and programs that the audience opts out of.
Bolibompa has been a real long-runner in SVT, and the program was named Bolibompa in 1999, after the signature melody that had already been used for over ten years. Over the years, the broadcast time has often been 18-18:30.