(Finance) – Access a vast range of digital services and contents via touch screen mode, including those of public utility: with this purpose TIM throw them new digital booths. The ‘intelligent’ stations created in collaboration with Urban Visionwere premiered by Pietro Labriola, CEO of the TIM Group, on the occasion of the final day of the Italian Tech Week. The forerunner of the project will be the the municipality of Milan which, already in 2024, it will make the city’s streets and squares increasingly smart and sustainable.
The new cabins – explains the note – “they will represent a real ‘digital station’ for citizens to be able to use infotainment services, smartphone charging, digital payments and ticketing, free calls to national landlines and mobile numbers”.
“Innovation is the key to offering more efficient solutions and bringing concrete benefits to the community – he declares Pietro Labriola, CEO of TIM. With this project we transform the traditional booth, born in the 1950s, into a new generation multi-service desk that will help make our cities more sustainable. We have thus seized the opportunity to give a second life to a part of our heritage, now outdated by our habits, to make it evolve and also become an important safety device for women in dangerous situations. The telephone booths will thus be transformed into a tool available to citizens and which confirms our commitment to gender and social inclusion in the era of smart cities”.
“We are really proud to be TIM’s partner in this great project”he claims Gianluca De Marchi, CEO of Urban Vision. “In developing the new TIM digital booth we based ourselves on the principles that have always characterized our relationship with the city: creating value for the community in terms of public utility, innovation and safety, through technologically advanced solutions, totally integrated with the urban fabric ”.
The new cabin integrates into the Smart City model promoted by TIM which – thanks to new technologies based on Artificial Intelligence, 5G and IoT – has the aim of creating more livable, sustainable and safe urban spaces capable of enhancing value also the cultural and artistic heritage. The design of the cabins complies with the most advanced sustainability standards (Life cycle thinking) which completely eliminate the carbon footprint through internationally certified compensation systems in the local area.
Furthermore, the digital booths, which are part of the broader TIM ‘L“at parity, it can’t wait” for the gender gap, represent an important safeguard for safety in the face of potentially risky situations. Thanks, in fact, to the button ‘Women+’ it is possible to access a support service with an operator in real time to report, manage and assist the person who requests it. This is a function with a social value that provides the community with a tool to combat episodes of violence in towards women or petty crime phenomena.
The support for culture, tourism and institutional information is also significant that the Municipality will want to provide to its citizens in real time, for example the artistic offer of the city, cinemas, theatres, museums, concerts and events, purchasing tickets, choosing a restaurant, booking a taxi, checking the weather forecast and timetables of means of transport, obtain information on traffic.
The project – the note concludes – “intends to enhance a part of the historical heritage of traditional public telephony currently being decommissioned throughout the country. The launch of the project will involve the city of Milan, where approximately 450 stations will be progressively installed, the initiative will subsequently extend to 13 other main Italian cities for a total of approximately 2,500 digital booths”.