Citroen Turkey, which broke a record in itself despite the shrinking market dynamics, draws attention with its global ranking.
Attracting attention with its Turkey launch for the micro-mobility solution Ami in the last days of 2021, Citroen finally shared its performance figures with the end of the year. In addition to the supply problems, the French manufacturer’s growth rate in the Turkish automotive market, which shrank by 4.6 percent compared to the previous year due to economic reasons, is at a remarkable level of 5 percent. In addition, we see that the Turkey operation, which has reached an important position in the world of Citroën with its successful graphic, ranks 7th in global dynamics, just behind the European markets and China.
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Prominent names in Citroen 2021 performance
Citroën leaves 2021 behind with significant achievements in the passenger car segment. It is emphasized that the French manufacturer has achieved significant success with the facelift C3 Aircross and the new C4, which entered the market in the middle of last year. One of the models that contributed to the growth of the brand with a serious momentum in 2021, the sales of the C3 Aircross grew by 25 percent compared to the previous year, and it is among the ones that showed the greatest success in this field. Although the new C4 entered the Turkish automotive market in the middle of 2021, it became the architect of a very important success. It is emphasized that the model, which was sold only in a 6-month period and made a difference in its class, completed 2021 as the 3rd in its segment.
The success and growth of the brand in the past year seems to be reflected in the commercial side as well. Citroën, which closed the year with a record growth in commercial vehicle sales, continued its success in this area as well. While the Berlingo Van model has doubled its growth compared to 2020, the Jumpy 8+1 model has grown 3 times compared to the previous year. Citroën Jumpy Van, on the other hand, appears in 2021 with a growth figure of 56 percent compared to the previous year.
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Citroën Turkey General Manager Selen Alkım emphasized that 2021 was a challenging year for the automotive industry. “With the 5% growth rate we achieved in these challenging market conditions, we closed the year approaching the level of 29 thousand units and continued the growth trend we have shown in the last two years. With this trend we caught, we ranked 9th in the ranking of brands in the Turkish automotive market. Behind this growth; We have a strategic product range, successful communication plans, a rapidly growing dealer network and the value we give to our customers. With the help of our strong dealer network, we succeed in touching the hearts of our customers and establishing a warm relationship with them, which has been the global goal of our brand from the very beginning. Inspired by our customers, we make them feel comfort not only with our models, but also with all the services we provide when they enter our showrooms.” he stated.