(Finance) – A record edition. Sold out at Cibus 2024 (Parma, 7-10 May), the reference event for the Made in Italy agri-food sector, the result of the consolidated collaboration between Parma Fairs And Federal food. A 22nd edition which this year will surpass any other in terms of the number of exhibitors (over 3,000 brands and a waiting list of 600 companies) and the presence of buyers from Italian and international large-scale retail trade – more than 1,000 already registered to date – coming from markets such as the United States, Germany, Spain, France, the United Kingdom and the Middle East. 2024 will also be the year of the countries of the ASEAN area, with the return of China, the great absentee during the pandemic, and an important delegation from Japan.
A lounge area ever more symbol ofItalian agri-foodwhich also proves to be active on the world stage, with a strategy that aims to create what Anthony Cellie, CEO of Fiere di Parma, defines “a system of national and international alliances that consolidates Italian and European agri-food as a reference for conscious and sustainable consumption on a global level. Our events guarantee not only a trade fair but an experiential path designed to accompany markets, even distant ones, towards our food model. The finalization of the partnership with Koelnmesse is part of this strategy.”
An agreement, the one recently signed with Koelnmesseby virtue of which the German group, one of the main players in the exhibition market in the world, will take care of the international development of both Cibus and Tuttofood, whose management passed to Parma in light of the agreement signed in 2023 with Fiera Milano. In particular, the agreement with Cologne will bring international visitors to Cibus and exhibitors from abroad for Tuttofood. “With the support of Koelnmesse, the two events will be able to count on more international visitors and exhibitors, also thanks to a reprogramming of the calendars that will harmonize Cibus, Tuttofood and Anuga, the Koelnmesse food and beverage fair. Cibus will thus be able to consolidate its role as facilitator of the development ofexport of the Italian agri-food sector, while Tuttofood will see foreign exhibitors grow from the current 10% to at least 50% in the space of two editions”, comments Cellie.
“The Cibus International Food Exhibition, organized by Federalimentare and Fiere di Parma, is the reference event for the Italian agri-food sector. Like every year, Cibus features the excellence of our agri-food sector, a dynamic entrepreneurial fabric, capable of combining tradition and innovation and which manages to intercept the tastes of Italian and international consumers, thus constituting a showcase for our Made in Italy. The fair also represents an opportunity for reflection on the food industry and its entire supply chain which have demonstrated , even in particularly critical moments such as the pandemic and the current international crisis due to conflicts, great solidity in knowing how to guarantee safe and quality food for all”, declares Paul MascarinoPresident of Federalimentare.
Cibus – 120 thousand m2 of exhibition space distributed across 8 pavilions – will offer a complete cross-section of the Italian food sector, presenting at the fair all the best of the main sectors of theMade in Italy agri-food: fresh products, meats, cured meats, dairy, ready and frozen meals, in addition to the grocery section, with pasta, preserves and condiments, the pillar of our agri-food exports.
TO Parmathanks to the collaboration with ICE AgencyIn fact, buyers, category managers and purchasing managers of the most important supermarket chains will be present, among which Loblow and Metro Canada, Albertsons, Central Market, HEB, Hy-Vee, Walmart, Whole Foods Market USA (from North America) have already joined. ; Grupo Pao de Açucar, Alkosto, Tottus and Cencosud (from South America); Billa, Rewe, Spar, Colruyt, Metro, Iki, Maxima, Hanos, Jumbo Supermarkten, Auchan Retail, Sonae, Eroski, Manor, Migros, Marks & Spencer, Ocado, Waitrose (from Europe); Aeon, Itochu, Kato Sangyo, Ok Corporation, City Super Shanghai, Hyundai Green Food, Lotte Mart, Nongshim (from Asia); Lulu Group, Shufersal (from the Middle East), Pick n Pay, Woolworths, Coles from South Africa and Australia.
The international reference entities for thehorecaas well as key importers and distributors for Made in Italy around the world, including for example Kehe Distributors, US Food, Baldor, Atalanta, Sysco, Bidfood, Angliss, Classic Fine Food, Sodexo, Winterbotham Darby, AMS Sourcing, Dagab, Haugen Gruppen, Coop Trading, Sligro, Transmed, Choitrams, Truebell, Ali bin Ali, Bright View, COFCO, Emporium Corporation, Giraud Restaurant System, Monte Bussan Global Pacific Victory, Gourmet Partner, Food Gallery Limited, Jagota.
A large international presence, the result of the roadshow that Cibus has developed over the last year in the main markets together with the ICE Agency. A global tour that has already touched Cologne, Shanghai, Las Vegas and which will see Dubai and Tokyo among its next stops, concluding between June and October in New York (USA) and Paris. Lots of i Top Buyers who will be able to live the immersive experience of the Cibus Destination, a program of highly engaging retail and technical tours, organized in the area and within the Food Valley companies.
On-site tours are also planned, among the Cibus stands, with visits And tastings dedicated to the specific requests and needs of top Italian and foreign buyers. Regional products, away from home, innovation, niche products and for the fine dining segment: these are just some of the discovery paths that will guide professional visitors among the stands of the fair. New to this edition will be the “Food of ideas”, which will enhance the innovative drive of the exhibiting companies at the event.
The space, strategically located at the entrance to the pavilion 7 (West entrance), will host some successful areas of Cibus, such as the Innovation Corner – the showcase of new products presented at the fair by exhibitors – and the Startup Area created in collaboration with Le Village of Crédit Agricole. For the first time at Cibus T-OWN: a project which, in an original way, will present the ideas and initiatives implemented by agri-food companies to inform end consumers of the social, energetic and nutritional characteristics of individual products. A call for ideas designed by the spin off T_OOL sponsored by the University of Parma.
Between previews, also a rich program of conferences and initiatives dedicated to Authentic Italian Food&Beverage. The focus will involve three major thematic areas: the new balance between distribution and the branded industry, exploring the repercussions on the supply chain after the recent anti-inflation pacts; the protection and enhancement of traditional gastronomic heritage through the comparison of the different experiences and best practices of national and foreign consortia; the thematic itineraries in the Cibus spaces dedicated to Ho.Re.Ca. operators