Twix confirmed that the brand wasn’t just chosen at random – it actually has a clever meaning. And that’s not all: in the logo of this delicious candy based on caramel, biscuit and chocolate, there is also a little secret.
Did you know that Twix was called Raider in Belgium, France, the Netherlands, Portugal, Germany and Austria for many years before the name changed in 1991? But what does this new name mean?
Even though Twix is one of the best-selling chocolates in the world, many are unaware that the name isn’t made up from scratch – it’s actually an acronym. And when you learn its meaning, you’ll understand why it’s so hard to buy just one. A Twix fan recently took to the maker on Twitter asking, “I read that ‘Twix’ is short for ‘twin biscuit sticks’. Can you confirm or deny that?”
Twix’s response let it be known that the fan’s hunch was almost right, but not quite. The brand clarified that it was actually the abbreviation of “twin stix”, or “twin sticks” in French. No wonder they don’t sell packs of just one, is it?
Several Twitter users expressed shock at discovering that the name wasn’t just made up. “We think we know everything, and then…” commented one of them.
But wait, there’s more. Maybe there are other things about this popular treat that you haven’t noticed? In the Twix logo, have you ever noticed the little detail? In the dot on the “i” of “Twix”, there is a shape that looks like a “pause” button. They are two vertical lines side by side. This symbolism dates back to the early 2000s when the chocolate manufacturer launched an advertisement for Twix with the slogan “Need a moment”, or “Need a break”… Here is the little secret that every chocolate bar lover should know!