UNESCO has approved the inclusion of “Chinese New Year” on the representative list of the intangible cultural heritage of humanity. The addition brings China’s total to 44 items on the body’s intangible cultural heritage lists, the highest number in the world. China is thus positioning itself as a key player in cultural preservation, reflecting its ambition to be a central player in global governance.
1 minute
With our correspondent in Beijing, Clea Broadhurst
There China leverages its cultural heritage to strengthen its global influence. Latest step: recognition by UNESCO of the Spring Festival, or “Chinese New Year”, as intangible cultural heritage of humanity.
Renewed pride
On a national level, this arouses renewed pride, particularly among young people, who are sometimes alienated from old customs. Abroad, this allows Chinese diasporas to feel more connected to their roots.
This recognition can stimulate cultural tourismdrawing international attention to the festivities. It also benefits regions organizing traditional events, with economic benefits.
But the strategy goes further. By promoting its traditions, Beijing challenges the dominance of Western narratives and projects a positive image, even in a context of geopolitical tensions. This recognition is also part of China’s “new Silk Roads” strategy, which emphasizes cultural exchanges, alongside trade and infrastructure.
Strategic use of cultural heritage
This masterstroke shows that China is not content with preserving its cultural heritageit also uses it strategically as a tool to strengthen its global position, promote economic opportunities and project a coherent national image.
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