Chery, which has an important position in China’s automotive industry, will meet with users in Turkey again in 2022.
Price increases in Turkey’s automotive industry in parallel with the economic dynamics have become a nightmare for users who want to buy a new car. In the current market dynamics, where even A-segment models are around 250 thousand TL, it is now impossible for most people to even buy a second-hand vehicle. In such an environment, we have also witnessed that there is an expectation that the brands existing in Turkey will bring the models offered for sale at a cheaper price in markets such as India. This environment, where purchasing power has decreased, also creates a new opportunity area for China-based manufacturers. Chery, who decided to evaluate this area, shared its plan to enter the Turkish market in 2022 with details.
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Chery will make its first move with three SUV models
In the first information shared recently, we see that the brand’s entry into the market will be through three SUV models. Among these models; Among the details that have become official are the Omoda 5 with coupe lines, the 5-seat compact SUV Tiggo 7 and the 7-seat mid-size SUV Tiggo. These vehicles are equipped with a 1.6-liter new generation engine series. If all goes as planned, sales of these three models are scheduled to begin in the last quarter of the year. In the period up to this period, the homologation applications of the automobiles, the establishment of the dealer and after-sales organization will be completed.
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