A little less than two years after opening an office in China, Microids continues to bet on this emerging country in video games, and announces that it has welcomed 23 members of a delegation bringing together people from the Advertising Department to its Paris premises. the CPC Central Committee, the China Audio-Video and Digital Publishing Association, China National Publications Beijing Book and representatives of Chinese game companies. The objective of this meeting is to show the opportunities for collaboration and partnership between the two entities. After a detailed presentation of the Media-Participations group and the Microids company, the discussions mainly focused on Microids’ desires in the video game industry, particularly in the areas of the creation and marketing of titles intended for an audience international. It was also an opportunity for Microids to present its wide range of licenses with international influence and to share its ambitious vision for the Chinese market, expressing the company’s desire to consolidate its presence in this strategic region.
“We are honored to have welcomed a Chinese delegation to Microids. This is a significant step to strengthen ties between our two countries in the field of video games. Our commitment to innovation and creativity drives us to explore new collaboration opportunities, and we are excited to bring our titles to the Chinese market. This meeting marks the beginning of a promising relationship.” Declares Stéphane Longeard, CEO of Microids.
If Microids is a company widely criticized in France (because of its history and the content of its games), the French publisher has another international aura and its recent partnerships with Japan (Taito for example) and Arabia Arabia (Goldorak) proves that Microids can have the support of other countries to launch new productions. When it is difficult to be a prophet in your country, it is indeed preferable to see other horizons…