Chery, whose name we have heard more and more recently, was among the top 10 in the quality research conducted with a focus on the Chinese market.
Chery, whose adventure in Turkey officially started as of March, has managed to attract the attention of users with its competitive prices. The Chinese manufacturer, which met the users with its SUV model in three different segments, won our appreciation, especially with the material quality of the Tiggo series. In this context, the “2022 China Initial Quality Survey” published by the world-famous market research and consultancy company JD Power brought remarkable results for Chery. The brand ranked ninth in the top 10 among many mainstream joint ventures in the market.
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Chery became the segment leader with its Tiggo and Arrizo product range
In the announced report, the fact that Chery’s TIGGO and ARRIZO family is the market leader in their own segments is among the prominent achievements of the brand. The brand, which frequently emphasizes that significant investments have been made in R&D over the last 20 years, has implemented 5 R&D centers in this process. These facilities employ 7,000 people from over 10 countries, including top technical talents from well-known auto companies such as Jaguar Land Rover, GM and Ford.
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Chery also highlighted supplier preferences
Chery’s supplier choice also plays an important role in the foundations of this rise in recent years. Getrag supplies the TIGGO 8 PRO with the same 7DCT dual-clutch transmission as Mercedes-Benz and BMW. The tires of the vehicle are supplied by Coopertires, a century-old tire company. Premium audio systems manufacturer Sony not only provides automotive audio products to TIGGO 8 PRO, but also offers custom tuning service with a dedicated “Golden ear” team.
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International premium parts suppliers also supply parts for the TIGGO 7 PRO. BAES provides the engine management system. Valeo supplies the air conditioning system, while the windows are by Fuyao and the seat belts are by Autoliv. It also has industry-leading suppliers such as Continental, Bosch, BorgWarner, Adient and Eaton.