Caia Cosmetics was founded in 2018 by Bianca Ingrosso, Vanessa Lindblad, Mikael Snabb and JEsper Matsch. In the first year, the company had a turnover of 10.7 million and last year it reported a profit of just over 200 million kroner, according to Dagens Industri.
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Caia train inbound
Hoot hoot! The Caia train is arriving and it is loaded with lots of expectant fans. On Saturday, Caia opens its first permanent store. And the whole of Gothenburg is boiling with anticipation.
Ahead of the opening, the company has not skimped on marketing. Among other things, they have printed “Caia” on an entire tram.
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Photo: Screenshot/Instagram/Bianca IngrossoKö Chaos outside the Nordic Company
Expectant fans have been queuing outside the store since Friday, which The Gothenburg Post was the first to report on. Hoping to be among the first 200 to receive a goodie bag. The store doesn’t open until ten o’clock on Saturday.
– Securitas security guards estimated at 8.30 that between 1000 and 1500 people are on site. Many have stayed the night, says Thomas Fuxborgpress spokesperson police region West, to the newspaper.
There are two police patrols and around 20 security guards on site. But shortly before ten o’clock queue chaos began to break out.
– The closer it gets to opening time, the more anxious it gets, people start being pushed, someone gets squeezed, some get a little panicked. But it has gone well, says Fuxborg.
Göteborgsposten reports that a child has fainted in line.
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