Champagne is the festive drink par excellence that we uncork to celebrate Christmas and the end of the year. A leading figure in French wine-making know-how abroad, this drink has been hit hard by inflation and is facing increasingly strong competition. Although champagne remains inseparable from celebrations, the French are abandoning it to buy other, less expensive, sparkling wines. Interview with David Chatillon, president of the Union of Champagne Houses (UMC).
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Champagne suffers from the inflationary context
