At the beginning of September, Aftonbladet published an investigation that accused Riddermark Bil – Sweden’s largest dealer of used cars – of having deceived customers and manipulated car sales.
The disclosure alleges that the car dealership used unethical sales practices where they systematically undercut the value of cars they buy in, particularly from older sellers.
READ MORE: The alarm: This is how the giant car dealer blows its customers
Riddermark Bil’s CEO: “We are very clear”
The owner and CEO of the company is Alexander Riddermark40. He has denied the accusations and believes that the company is clear about its ethical guidelines.
– I feel that we are very clear in what we think is okay. We are for a nice game, he says to Aftonbladet.
Photo: Leo Sellén/TTAlexander Riddermark’s salary – that’s how much he earns
Riddermark founded the successful car company in 2007. Just over 15 years later, Riddermark Bil sells tens of thousands of used cars every year, and had a turnover of almost SEK 10 billion in 2023, according to data from Carup.
Figures from All Companies as News24 taken note of shows that Riddermark Bil had assets of over SEK 1.1 billion in 2022.
And there is no need for the CEO either. In 2023, Alexander Riddermark took out a salary of SEK 1.3 million, which gave him a juicy monthly salary of just over SEK 108,000.
READ MORE: Tomas Ledin’s luxury life: Monster salary and apartment for 45 million
Alexander Riddermark and his wife live in a luxury villa
Alexander Riddermark is married to his wife Lotta and together they live in a villa in the Stockholm suburb of Bromma.
The 190 square meter villa was built in 1928 and comes with an additional area of 145 square meters. According to information from Boolean it is valued at between SEK 18.4 and 21.7 million. Not bad!
Climbed Mount Everest: “Saw ten dead bodies”
In 2012, Alexander Riddermark and three friends made a 60-day expedition with the goal of climbing the world’s highest mountain, Mount Everest. Riddermark, then 29, was the only one of the quartet to succeed.
– You live in tents, walk up and down the mountain, sleep at high altitude, feel bad, have headaches and stomach problems. I was physically broken and mentally weak at times. Self-confidence failed many times and I doubted whether it was even possible to get to the top, he has told in an interview with All about travel.
He lost a total of 15 kilos during the expedition.
– I wasn’t afraid, but I had a sick feeling in my stomach quite a few times. When you start the summit attack from 8,250 meters, there are dead climbers along the trail. I probably saw ten dead bodies, says Alexander Riddermark.
Photo: Tashi Tsering/TT
There are only 40 Swedes who have ever climbed the world’s highest mountain, and one reason for that is the staggering price. Climbing Mount Everest costs half a million kroner and up, according to information from Today’s Industry.
The permit to climb the mountain alone is over 100,000 kroner.
READ MORE:
Carnage for used electric cars – the model lost 73 percent
Motorists are warned of the serious danger – 50 percent increase