CEO explained: How does the Instagram recommendation algorithm work?

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Name at the head of the platform Adam Mosseri explained in a video post: How does the Instagram recommendation algorithm work?

Adam Mosser, wondering “How does the Instagram recommendation algorithm work?” the current answer to the question with the video below gave. According to Mosseri, there is no single algorithm on Instagram that takes over the entire recommendation process. The company uses multiple algorithms in the normal content stream, stories, discovery page and stories section, each algorithm focuses on different data. So, on what basis do these algorithms suggest or present the content? Algorithms basically follow you, analyzing what you like, share, view and comment within the app. For example, on the Stories side, how often you view an account’s shares, whether you send the stories shared by the account to others as DM, or your story likes are checked. The stories of the accounts with which you interact highly appear in the first place, the process basically works similarly on other parties. Regularly updating recommendation / content recommendation algorithms Instagram, It also allows you to shape the algorithm manually. For example, share the posts you don’t like more than once. “I am not interested” By saying this, you can make the algorithm put it in the background. The platform, which is still thought to lag behind TikTok, its biggest competitor in terms of algorithm, is often it knows you better than you like other social networkswhat you see in content streams –Although most people do not want to admit– it mostly reflects you, that is, your personality.

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Instagram CEO Adam Mosseri He also made a sound with a remarkable statement in the past months. Mosseri, acknowledging once again that they have been wrong in the past He stated that they exaggerated the video incident too much.. Mosseri, “I think in 2022 we focused too much on the video side and didn’t show enough photos.” he declared. The CEO also said that Instagram is working to establish a more balanced infrastructure for the future, and the measurements made within the company show that their work on this issue is working. Instagram, a platform born with a focus on photography but directed towards Reels and video, especially with the influence of TikTok. Having to admit his mistakes because of this very reaction. Mosseri, he did not push the video aside in the new era, but made the recommendation algorithms show more photos.



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