(Finance) – Fieramilano kicked off today with the cutting of the ribbon with the institutions Host 2023the world fair dedicated to the world of catering and of thehospitality. The event is held every two years and offers everything you need for a local successful: from raw materials to semi-finished products, from machinery to equipment, from furnishings to the table, with an in-depth look at trends, technologies and innovations. This year’s event – which will end on October 17th – is the 43rd edition.
I’m more than 2,000 The exhibitors, of which 40% are international from 50 countries. In addition to Italy, the top five countries by number of exhibitors include Germany, Spain, France and the United States, which see HostMilano as an opportunity to do business ‘world by world’. Followed by Switzerland, the Netherlands and Portugal, joined by Turkey and China.
The event combines a complete overview of theinnovation in all the professional hospitality with the insights vertical in the individual sectors, thanks to a layout extended across the entire exhibition center and divided into three macro-areas that enhance the supply chain affinities between specialized sectors: Professional Catering-Bakery, Pizza and Pasta (38% of exhibitors); Coffee-Tea, Bar-Coffee-Vending Machines, Ice Cream-Pastry (42%); Furniture-Technology and Tableware (20%).
Companies from all sectors will meet, in addition to thousands of professional operators, highly profiled hosted buyers selected by Fiera Milano in 75 countries on all continents, in collaboration with ICE-ITA Agency on the target markets. Particularly relevant are the delegations from Americas (41%), come on Gulf countries and the Middle East (21%) and fromEurasia (30%).
Just to name a few: LinkedIn (USA), with its global corporate hospitality programs; Royal Caribbean Cruise (Norway), which boasts a 26.5% share of the world cruise market thanks to a fleet of 42 ships; Sodexo (France), which offers services to 100 million consumers in 53 countries; Minor International Co. (Thailand), a multinational hospitality company that manages over 3,000 facilities in 62 countries.
The value of is a demonstration of this Smart Label – Host Innovation Award in collaboration with POLI.design and with the patronage of ADI – Association for Industrial Design, which in just six editions has evolved from an authoritative recognition to an ecosystem that enhances the growing investment in Research & Development of companies in the sector: at Host 2023, the dedicated Smart Label area will in fact allow you to touch the 26 award-winning products first-hand.
Among the trends anticipated in recent years by HostMilano, and which today are fueling the demand for dedicated technologies and products, we highlight for example the development of catering fastalso in response to the return to in-person work, and the increasingly nuanced consumption opportunities – brunches during the week, salads and bowls as snacks – and the margins for growth in high-end and fusion cuisine, with consumers who wish to live increasingly multisensory and lifestyle experiences, looking at novelty, quality but also design.