(Finance) – NEAMasset management company of Central Cash Grouplaunches the new one brand identitythe result of an ambitious evolutionary project which also involved the NEF Fund.
The rebranding emphasizes the strong ties and sharing values within the Cassa Centrale Group, creating a unique and distinctive communication mood.
Created by Paolo Ferretti’s HMC communications agency, the project included the conception and development of the new logo and visualsboth institutional and of each sector, standardizing communication on the website www.nef.lu, on the LinkedIn profile, on promotional and informational materials and throughout the digital world, as well as in the layout of the branches of the Banks that distribute the NEF fund compartments.
“Invest in new horizons” is the claim of the institutional campaign which puts nature at the centre, underlining the role of NEF always alongside investors, with one look towards the future. The new visual represents two natural landscapes, symbolizing NEAM’s commitment to sustainability and new return opportunities for investors, respecting the environment and people.
The origami chosen to represent the different sectors underline the sustainable direction undertaken by NEAM and the NEF Fund: the geometric shapes assumed by the paper evoke the schematic and precise approach, necessary to build origami, a transparent modus operandi followed by NEAM. The adaptation and the ability to create various shapes represent the flexibility of the investments and the wide possibility of choice of the NEF Fund compartments.
Creating continuity between the institutional campaign and the creativity designed for the NEF sectors and services is the presence of the pattern, inspired by the new logo, whose elements recall a series of “rays of light” and which recall the two institutional and primary colors of the Central Bank Group (teal and saffron).