BYD has become the Official Partner and Official E-Mobility Partner of the UEFA European Football Championship 2024 (UEFA EURO 2024).
The company, which has recently increased its claims, stated the following for this step: “With this great collaboration, BYD, which made a rapid entry into the Turkish market last November, will make a name for itself in the UEFA EURO 2024 Championship, in which the Turkish National Team will also take part. This cooperation with UEFA (Union of European Football Associations) stands out as the first sponsorship agreement with an electric car manufacturer in the history of the Championship. BYD’s sponsorship contributes to UEFA’s goal of organizing a greener and more sustainable UEFA EURO 2024 Championship, while combining the excitement of football with environmental responsibilities. As the world’s number one electric vehicle manufacturer, BYD is making electric mobility more accessible to consumers. At the same time, BYD ensures that the transition to electric vehicles is a unique experience with the technologies it offers, and underlines its passion for continuous development as the official partner of UEFA EURO 2024. BYD’s latest innovations in electric vehicles, which will provide access to larger audiences with this prestigious championship, will be demonstrated at live events in stadiums and official fan areas.
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UEFA EURO 2024 will be held in 10 different world-class stadiums in Germany between 14 June and 14 July 2024. As UEFA EURO 2024 Official Partner and Official E-Mobility Partner, BYD will keep sustainability at the center of its sponsorship by meeting all mobility needs with different electric vehicle models for various stakeholders during the tournament. BYD aims to carry out numerous customer experiences in the showrooms with its dealers to celebrate its cooperation with this prestigious football championship, and will aim to experience the excitement of UEFA EURO 2024™ together with the participants in these events.
BYD Europe General Manager Michael Shu stated that they are excited for the brand to cooperate with UEFA EURO 2024 and said, “We are proud to be the first e-Mobility partner of this prestigious sports event, which will enable us to bring our latest innovations in electric vehicles to a wide audience. This collaboration will underline BYD’s commitment to reducing carbon emissions for a more environmentally friendly future, and UEFA EURO 2024 will bring about the ability to share the latest technological developments in electric vehicles with a wide audience.
There is great synergy between both organizations. Like UEFA, we aim to inspire through positive and inclusive experiences with a clear focus on goals. BYD is a brand committed to making e-Mobility accessible to everyone. “As a partner of UEFA EURO 2024, we look forward to presenting our cars with game-changing technologies to fans from all over the world.”
UEFA Marketing Director Guy-Laurent Epstein expressed his excitement to see BYD, the world’s largest electric vehicle manufacturer, as the partner of UEFA EURO 2024 and said, “This collaboration combines the excitement of football with UEFA’s commitment to environmental responsibility, making it more environmentally friendly.” It fits perfectly with the vision of the European Championship. BYD (Build Your Dreams) means Build Your Dreams. “Football players and teams will work non-stop to build their dreams on the field and win the Henri Delaunay Cup in Berlin at the end of the championship on July 14.”
Founded in 1995, BYD quickly demonstrated its expertise in rechargeable batteries and became a pioneer of sustainable development and technology. BYD has successfully expanded its rechargeable electric cars to 6 continents, more than 70 countries and regions, and more than 400 cities. Founded in 2003, BYD Auto’s 2023 sales reached a new record by exceeding 3.02 million rechargeable electric cars.
BYD, which stepped into the European passenger car market in 2022, made a rapid entry into the Turkish market last November. While the brand currently attracts attention with over 230 dealers in 19 European countries, it continues to expand its model range by offering innovative models every day.
In line with its global brand vision of ‘Cooling the World by 1°C’, BYD is committed to supporting more sustainable development across Europe and beyond. This will help facilitate the environmentally friendly transformation of transport, ultimately promoting more sustainable development around the world.