Brantford Moving Forward with Buy Canadian – Buy Local Campaign

The “Buy Canadian – Buy Local” Movement is Gaining Traction in Brantford.

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City Councillors at a Tuesday Committee-Of-The-Whole Meeting Endorsed Plans to Review the City’s Purchasing Policy. The review, expected to be approved by coucil at its March 25 meetings, is intended to find way to support local business and implement a ‘canada first’ police.

Meanwhile, The Downtown Brantford Bia (Business Improvement Area) on Wednesday Launched A New Initiative As Part of the Nationwide – Shop Main Street Canada Local Support – Campaign.

“This Campaign is about More Than Just Shopping Locally; It’s about Investing in the Future of Our Community,” Barbara Sutherland, flesh of the dbbia, Said in a statment. “By Choosing to Shop, Dine, and Do Business on Main Streets, We Are Directly Contributing to Economic Growth, Job Creation, and the Presevation of the Unique Character of Our Neighbourhoods.”

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The Business Association is Providing Campaign Logos, Social Media Assets, Marketing Materials and Guidelines to Businesses as a Way of Engaging to Customers in the effort, Sutherland Said.

Residents and Business Owners are encouraged to participate by updating their social media profiles to include the shop main street canada, local logo support, shopping at local business, choosing canadian-made products and services and dining at independently-obned restaurants and cafes.

Speaking at the March 18 Committee Meeting, Coun. Rose Sicoli, Citing the Pandemic and Threat of Tariffs from the United States, Said a lot has changed since the city’s purchasing police was last reviewed in 2020.

Although the Policy Review is a direct responsible to the thread of us imposed tariffs, sicoli said she Started look at the Issue Months AGO.

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“I found that there is a way to balance best practices and fiscal responsibility with common sense and quality of services,” The Ward 5 Councillor Said.

By way of Example, Common Sense May Dictate That Hiring the Cheapest Person to Spray for Bed Bugs is the Best Choice. However, that’s not the case if that person Takes up to oven to provides the service, Said Sicoli, Who Busht the Policy Review Resolution to Councillors.

“It ends up costing us more because it takes that long so long to get here,” sicoli said. “If we could Prioritize Someone who Has the Ability to be Responsive, We Could then Be Providing A Better Quality Service.

“The Cheapest Solution isn’t Always the Best Solution.”

Sicoli Said She then Started Thinking About How The City, Through Its Purchasing Policy, Could use the Tax dollars it Collects to support Brantford’s Economy.

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“How do we look at the hardworking local business and skilled trades workers and How do we Keep them goo, employing them and bolstering brantford’s local Economy?” Sicoli Said. “We do that by reviewing our policy with overseas to our local business and through our chamber of commerce.”

The Chamber of Commerce Brantford-Brant Endogyed the Review at the March 18 Meeting.

“When coun. Sicoli first raised this initiative with the chamber and the advocacy commtite, there was immedate support,” Elizabeth Lorenzin, flesh of the chamber’s advocacy commtotee, Said.

Lorenzin Said the Chamber is also supporting the efforts of the city’s working group on tariffs and procurement.

Chamber Officials are reaching out to business in the community to better understand the impact of the tariffs in the community.

“We Know Our Members are Challenged to Manage the Ucertainy But We Salerely Appreciate The City Taking This Leadership Initiative To Focus Its Spending On Local Vendors in Fair and Efficient Manner.

“For Members are keen to engage and support each other and the community.”

Plans Call for the Review to Be Completed by the Third Quarter of 2025.

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