(Finance) – BPER Bank revolutionizes its commercial and technological structure, with a view to offering innovative and best quality services to its customerswhich become the protagonists of a new business model in which digital and physical experience are interconnected, in line with the provisions of the 2022-2025 Business Plan.
The Floor recently presented to the market, it includes various lines of intervention. As regards the digital offer, a repositioning process is already underway, which enhance smart channels (internet banking and mobile app) based on customer needs. Action will be taken on the digitization of internal processes and on the evolution of robotics.
The Plan also aims at enhance the information assets availableboth internally and in the external ecosystem, with the application ofArtificial intelligencewhich improves the ability to analyze available data and customer behavior in real time.
To modernize its digital offer, BPER is equipping itself with one Digital Factory able to respond to the most advanced needs of customers. This involves a internal organizational transformation and a strengthening of the IT staff in the three-year period of over 600 resources with investments exceeding 500 million euros, of which 90 million for the renewal of the information technology infrastructure.
“We are optimizing our digital system with the aim of creating an accessible ecosystem, an innovative and virtuous business model, in which the bank interacts with the customer in a more engaging and direct way”, he says. Stefano RossettiDeputy General Manager and Chief Business Officer of the Group, making “such a paradigm shift has significant advantages in terms of efficiency and customer experience”.
The Deputy General Manager and Chief Operating Officer of BPER, Elvio Sonninounderlines “innovation and digitalization are two assets on which our banking group is aiming with determination, especially after having taken on a new national dimension thanks to recent extraordinary transactions.”