Available since the end of 2023, the “Boycott X” application now dominates the top rankings in the App Store.
“L’Oréal is one of 12 groups sourcing palm oil, responsible for the destruction of tropical forests and land grabbing from local communities.” This is what you can read when inquiring about a product within the “Boycott X” application.
It now sits at the top of the free application rankings alongside Google, La Poste and France Idêtes. “Boycott X” is an application launched in December 2023 by Chady El Tabaa. Rated 4.8/5 on the App Store, the application regularly receives very positive reviews, particularly for its practical side and engagement with international news. Its slogan clearly sets the tone: “consume with conscience”.
Its principle is simple: scan the barcode of a product of your choice through the application and the latter will tell you whether the manufacturer of the product is at the heart of a boycott operation or not.
To do this, Boycott X relies on three main categories:
- Human rights: the application gives greater priority to companies that respect human rights and promote ethical and responsible trade.
- Animal rights: Boycott
- Environmental rights: products and groups that are not environmentally friendly in their actions are labeled within the application.
So, if the product you are scanning is listed on one of the application’s boycott lists, the application will tell you so. It is then possible to obtain information with a summary of the boycott linked to the product or the manufacturing group of the latter. The application also provides the sources of the cases stated so that the user can do their own research and/or learn more about the situation and the alleged facts.
Victim of its success, the creator of the application has already announced having received multiple threats and redemption attempts following the release of “Boycott X”. Attempts which, however, do not seem to have overcome the motivation of Chady El Tabaa who has already expressed his intention to venture into the American market.