The program “Boss Incognito” on M6 is back this Monday with the boss of the Ewigo brand, specializing in car sales. An infiltrated role that has not been easy.
The show Incognito Make his comeback this evening on M6, for a new episode rich in revelations. The principle is well known to viewers: a business manager slips into the shoes of his employees during an immersion under cover to discover the real face of his company.
This week, it is the turn of Benoît Cortot, Managing Director of Ewigo, to lend himself to the exercise. This 45 -year -old car expert took the reins of the used vehicle sales network just a year ago, in February 2024. Previously, this ESSCA graduate had made his arms for 16 years at 16 years Renault, before launching its own business in 2020, Milton avenue. It is there that Florent Barboteau, the founding president of Ewigo, spots his talent for his quirky digital communication and offers to join him.
For the purposes of IncognitoBenoît Cortot puts Michael’s costume, a so-called franchise candidate who wishes to open his own Ewigo agency. Thus grimted, he will travel three concessions with very distinct profiles: an open unit for six months in Lisieux, another in difficulty and finally one of the most efficient on the network, based in Strasbourg.
The shooting of Incognito reserved its share of challenges to the infiltrated pattern, starting with physical preparation. “The pace was very sustained. The alarm clock was 5:30 am, and the makeup lasted two hours,” said Benoît Cortot to Actu.fr. Between the hairstyle, the dye and the prostheses, the transformation into Michael was total. “You will see my 4 year old daughter’s reaction when she saw me, it’s very touching.”
On the ground, the experience has proven to be very intense emotionally. In Lisieux, the leader says he spent “a night of anxiety” before his first day of immersion, synonymous with “big pressure”. “There have been real links that were created and very strong moments,” he said. Authenticity was in order since he knew nothing about the agencies visited beforehand.
This dive into the daily life of his franchisees was extremely enriching for Benoît Cortot. It allowed it to identify axes of progress, as in the agency in difficulty, but also good practices to duplicate, like the automated reminders system set up in Strasbourg. Not to mention the media interest of such a program, of course … a unique opportunity to make known to the general public Ewigo and its 200 points of sale in France.