(Finance) – The communication campaign is kicking off these days integrated, aimed at individuals and companies, by BNL Bnp Paribas, with the aim of supporting them in the management of their assets. The campaign slogan “Together we can believe in the future” involves the Bank and its specialists in the search for answers and solutions to doubts and expressed fears of customers. Questions that constitute “starting points” in the relationship with the customertowards which the bank wants to place itself in a perspective of active listening in the search for the best answers for current and future needs.
“We put a platform of expertise at the service of customers, even before products and services, in the belief that specialized and personalized consultancy is the real differentiating factor for intercepting and understanding evolving needs and expectations, based on people’s life plans and with the sustainable impact of the chosen investment solutions at the center “, he explains Marco TarantulaGeneral Manager of BNL BNP Paribas, adding “all this is possible thanks also to a transversal, synergic organizational and commercial model, which puts the specificities of the BNL businesses together with the know-how of the BNP Paribas“.
Along with investments and advice there is also “sustainability” which plays a central role. BNL can in fact count on a proprietary rating model which allows you to compare different financial instruments by analyzing a series of extra-financial data and its consultants and specialists receive one ad hoc training through an ESG master. All this in accordance with the principle of “Positive Banking ” which inspires the business strategy of BNL and of the entire BNP Paribas Group in the world, to generate, from its actions, a positive impact for a healthier and farsighted economy for the benefit of people and society.