One of the world’s largest automobile manufacturers BMWSome steps that attracted reactions in order to generate more income had thrown.
Our lives are surrounded by subscription packages. Every day, another service’s subscription package is announced, and existing services are starting to switch to the subscription system. Companies behind this They want to obtain a regular income stream. Since companies cannot receive large amounts from a single sale in many areas, they aims to generate side income by selling via subscription. This situation can be accepted to some extent for internet services, but BMW developed by “CONNECTED DRIVE” service was generally unpopular. Because for example BMW for some car models in certain countries started selling heated seat subscriptions. Inside the purchased vehicle To use the already included seat heating People had to buy subscriptions. Required for front seat only The monthly fee was at the level of 18 dollars. 180 dollars for an annual subscription, and permanent purchase of the right to use the heating system already in the vehicle It was exactly at the level of 415 dollars. This, of course, drew a lot of backlash and Months later, the company announced that it had seen the right path and ended this system.. This decision was taken, but the company will still continue to sell some other vehicle features by subscription. The company, which limits the installed hardware infrastructures in terms of software, may be right to sell some very advanced software features for money up to a level, but it seems really bad to request a subscription for basic things.