Among the world’s largest automobile manufacturers BMWcontinues to offer subscriptions in order to generate more revenue.
Our lives are surrounded by subscription packages. Every passing day, a new service subscription package is announced, and existing services are starting to switch to a subscription system. Behind this, companies desire to obtain a regular income stream. Since companies cannot get large amounts from a single sale in many areas, they can offer their services aims to generate side income by selling via subscriptionThis situation is acceptable for internet services to some extent, but BMW Developed by “CONNECTED DRIVE” service has been receiving a lot of backlash for many years. Because the company has been offering this service for certain car models in certain countries. started selling heated seat subscriptions. Inside the purchased vehicle to use the existing seat heating people had to buy a subscription. Only the front seat was required The monthly fee was around $18. $180 for an annual subscription, and $180 to permanently purchase the right to use the heating system already in the vehicle It was at exactly $415. This situation, of course, caused a lot of backlash and The company announced months later that it had seen the right path and ended this system..
YOU MAY BE INTERESTED IN
But the company’s subscription adventure is not yet completely over. For example, today BMW’s adaptive suspension system is available on some vehicles It was on the agenda that it was sold with a monthly subscription. To use the hardware that is already in the vehicle, that is, basically paid for. A company in Europe that wants 30 euros per monthoffers a one-month free trial for testing. The right to use the adaptive suspension system for real The company sells it for $500 in the US, It also offers an annual subscription option for those who want it on a monthly basis. According to reports, if a BMW with “M Adaptive Suspension” on its options list is purchased, the system is already available, but an additional payment must be made to use it.