As far as we learned from the official statement bmw Group brands set a record in Turkey, especially for 2023 broke.
In the statement made on this subject, the following was stated: “With the semiconductor chip crisis and reduced availability problems in the automotive industry, the BMW Group closed 2023 with a record. Having delivered a total of 2 million 555 thousand 341 units worldwide, BMW Group’s full electric car sales reached 376 thousand 183 units with an increase of 74.4 percent. Maintaining its worldwide leadership in the premium segment, BMW delivered 2 million 253 thousand 835 cars in 2023, increasing its total sales by 7.3 percent compared to the previous year. BMW, which brought 330 thousand 596 vehicles to the roads in the electric car category, increased its sales by 92.2 percent compared to 2022. The share of electric cars in the total vehicle sales of the BMW Group, which delivered 113 thousand 458 electric cars only in the last quarter of the year, was 15 percent. While the fully electric New iX1 and New i4 will be BMW’s locomotive models in 2023 sales, the addition of the New i5 to the product range enabled the brand to offer its fully electric model to customers in every segment. BMW Group will continue to expand its product range by launching the fully electric Touring model of the New 5 Series in 2024.
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BMW M crowned this important milestone with record sales. The brand, which increased its deliveries by 14.3 percent compared to 2022, broke the all-time record by selling 202 thousand 530 cars. BMW M’s best-selling car in 2023 was the New i4 M50, the first fully electric M model. M’s electric product range, which launched the New M2, New XM and New M3 Touring; It continued to expand throughout the year with the New i5 M60 and New i7 M70.
BMW Group’s iconic brand MINI sold a total of 295 thousand 474 cars in 2023. The number of fully electric MINIs within this figure increased by 3.5 percent compared to the previous year, reaching 45 thousand 261. Thus, 15.3 percent of the total sales figure consisted of the fully electric MINI model. MINI, which has the vision of becoming a fully electric brand in 2030, is preparing to introduce the completely renewed, digitalized and electrified new generation MINI family to automobile enthusiasts in 2024.
BMW is the locomotive brand of the BMW Group, distributed by Borusan Otomotiv in Turkey. Increased sales volumes in the Turkish automotive market by 32 percent. BMW sales, which were 18 thousand 56 units in 2022, increased to 23 thousand 801 in 2023. BMW, which closed the year as the leader in the electric premium vehicle market, sold a total of 3,745 fully electric cars. MINI delivered a total of 2,633 cars in Turkey in 2023, when it increased its sales by 90 percent compared to 2022. 43 percent of the sales of the brand, which managed to break the all-time sales record in Turkey, was made up of the Countryman model in the SUV segment. MINI’s share of electric car sales in Turkey reached 18 percent, exceeding BMW Group’s electric sales rate of 15 percent worldwide. As a result of these results obtained in MINI, Borusan Otomotiv achieved success in becoming the largest importer of the brand.
Motorrad increased its total sales by approximately 3 times compared to the previous year, reaching 4,628 units in 2023. One third of the sales were made up of the fully electric maxi scooter model CE 04. “Motorrad has strengthened its position as the most preferred brand in this segment, with a 36 percent share in the motorcycle market with 750cc and above engine volume.”