One of the world’s largest automobile manufacturers BMWis taking some reactionary steps to generate more revenue.
Our lives are wrapped in subscription packages. Every day, the subscription package of another service / service is announced, the existing services are starting to switch to the subscription system. Behind this is the desire of companies to obtain a regular income stream. Since companies cannot get large amounts through a single sale in many areas, they want to earn side income by selling their services over subscription. This is acceptable to some extent for internet services. However BMW developed by “CONNECTED DRIVE” service is generally reactionary.
For example, BMW is now available for certain car models in certain countries. started selling heated seat subscriptions. Yes, in the purchased vehicle to use the already existing seat heating People need to buy subscriptions. Requested for front seat only The monthly fee is $18. $180 for annual subscription, for already in-car heating system Permanently purchasing the usage right is 415 dollars. level.
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In this regard, it sells some other services under subscription. BMWIt really surprises with the fact that it follows this path even in high-end vehicles. The company, which limits the installed hardware infrastructures in terms of software, may be right to sell some very advanced software features for money, but it looks bad to request a subscription for basic things such as seat heating. For example, in some vehicles also sells heated steering wheel on subscription. Here, it is asked to be given 12 dollars per month.
-Some other services offered by the company through subscription-