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Did you wear blush before it became a social media beauty staple? If you answered no, you might be part of the ‘blush blindness’ trend, two terms chosen to describe the sudden – and excessive – obsession we can have with a beauty inspiration (blush), without realizing that it’s out of proportion. Here’s how.
“She went a little overboard with the blush this morning, didn’t she?“. A question that has been asked frequently for several weeks in the lair of the open space. And for good reason, it is now unthinkable to set foot outside without having smeared blush on your cheekbones. This is the trend that has persisted and continued for several months, to the point of seeing the emergence of tips, techniques, and inspirations of all kinds essentially centered around said product. As a result, some have made it a real obsession, and do not hold back, quite the contrary, when it comes to obtaining a healthy glow effect.
This phenomenon now has a name: ‘blush blindness’. It mocks those who are too heavy-handed when it comes to applying blush, to the point of not realizing that the color is way too pigmented. Blinded by their strong taste for the trend, they become blinded by the product itself, leading to eccentric beauty looks. On TikTok, ‘blush blindness’ already has a multitude of videos in which users criticize this overwhelming obsession with blush.
Passion blush
It must be said that blush has gone from being an outdated product to a beauty essential in just a few months. Not content with being at the heart of a host of trends, from ‘sunset blush’ to ‘glazed blush’ to ‘boyfriend blush’, blush has also managed to reinvent itself under the leadership of world-renowned cosmetic brands. Exit the little touch of powder blush for a subtle healthy glow effect, make way for liquid textures, much more pigmented, with bright colors, or even the superposition of several textures for an even more visible result.
After white blush and purple blush, two strong trends of the year 2023, some social media users have gone so far as to swap their powder for a lipstick to obtain a radiant complexion. Always more! And that’s saying something if we consider that the latest trend to go viral, the ‘double blush’, or ‘blush combo’, consists of using not one, but two different blushes to increase the effects, namely a liquid blush and a powder blush. So many inspirations that push beauty aficionados to go even further, to the point of becoming ‘blind’ to the quantity of product applied daily to their cheekbones.
The race for beauty standards
As we have seen, it is this penchant for excess, whether intentional or not, which is today at the origin of the ‘blush blindness’ trend. On the Chinese social network TikTok, just type the dedicated hashtag to discover a multitude of publications that mock this obsession with blush. All accompanied by more than suggestive captions: “I’m sunkissed” (“I am tanned”), “Modo tomate activado” (“Tomato mode activated”), we can read under videos showing young girls with extremely pink, even red, cheeks.
While blush is currently at the heart of this trend, it should be noted that it can extend to many other beauty inspirations that have emerged in recent years, even decades. Because it is ultimately our obsession with beauty standards that is particularly ridiculed, knowing that the latter follow one another without ever being similar. We have seen this in particular with the craze for extra fine eyebrows, then bleached, then thick (brow blindness), extremely worked complexion (contouring blindness), or even ultra long and voluminous eyelashes (eyelash blindness).
So be careful not to overdo it when you succumb to the call of a new beauty trend, just to avoid falling into excess. Something that is clearly not to the taste of all social network users. In response to ‘blush blindness’, we can already find a host of videos in which they claim to assume this excess of makeup, and to be perfectly aware of showing themselves off in this way. “JI know exactly what I’m doing, don’t worry“, “I don’t care about the blush blindness trend“, “Always too much blush, and proud“, we can read on the Asian platform.