Only at the Lego store there is a long queue on a quiet Friday morning. But, admittedly, that store also has regular queues on other days. An older couple proudly walks out of the store with a huge box. “We bought the Eiffel Tower from the Lego shop this morning because it came out on Black Friday,” the couple says. There was no discount on the huge construction kit of 630 euros, but that doesn’t matter to the Lego fanatics: “People are Lego crazy or they are not Lego crazy. As soon as something comes out, we will buy it anyway.”