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The biathlon World Cup has just been broadcast on SVT, but during the Olympics in a year, the sport is surprisingly shown in TV4.
It makes Björn Ferry collapse over the decision.
-I think 99, or 100 percent of TV viewers want to see biathlon in SVT. Had you done a survey about it, I think that’s how it would have looked, he tells Expressen.
It is 13 years since SVT last showed the Olympics. Then it was the London Olympics in 2012 that the channel had the TV rights. Since then, the Olympic Games have been shown by the competitors Nent and Discovery/Max. But next year, when it is the Winter Olympics in Milan/Cortina, SVT will send together with TV4.
Björn Ferry angry over the Olympic decision
SVT will take care of the cross -country skis, which of course pleases many because the channel has no longer been the rights to show the World Cup in cross -country skiing. TV4 will in turn show the hockey. What, on the other hand, surprises many is that TV4 will also broadcast biathlon, a sport that has really come to be associated with SVT and Winter Studio.
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This has received the former Olympic gold medalist Björn Ferry46, to go to the ceiling. He has commented on biathlon in SVT for ten years and he is disappointed that SVT let TV4 take the sport during the Olympics. He doesn’t like it a crazy decision.
– I still think it’s strange, SVT would have had biathlon and cross -country skis and ignored the hockey. It would have been the most natural, he tells Expressen.
Think the Swedes want to see biathlon at SVT
Ferry believes that a gigantic majority of the Swedish people agree with him on the issue.
-I think 99, or 100 percent of TV viewers want to see biathlon in SVT. Had you done a survey about it, I think that’s how it would have looked, he says.
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It is still unclear who will comment on biathlon in TV4 next year. Björn Ferry has a contract with SVT until 2028.
– It has been a little talked about that you can lend people from SVT, but I have not heard anything and do not think I will do it either. I have my contract. But TV4 is probably a little stressed about how to get it together, he says, adding that he will probably work with the Olympics in some way no matter what happens:
– It may be that we do something from Stockholm, I do not know.
What do you think about this? Would it have been better if SVT had sent biathlon during the Olympics in Milan/Cortina 2026? Feel free to leave a comment!
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